Premsela Public Prize
Premsela, the Dutch Institute for Design and Fashion, was highly honoured to play a part in the 2011 Rotterdam Design Prize. What speaks to us first of all about the Rotterdam Design Prize is the fact that the award is not about disciplines, as so many design prizes are, but about attitudes. We appreciated new approach taken in the 2011 edition. Each of the five scouts personally chose three nominees, resulting in a good overview of Dutch design today and the direction in which it is moving. This approach also presented an outstanding opportunity to extend the discussion of design beyond the field. To make a concrete contribution to this, we established the Premsela Public Prize, which carries a financial award of €5,000. From opening night on 25 November through 11 February, members of the public could vote for their favourite nominees through a smartphone app, on this website and at the exhibition.
The Museum Boijmans Van Beuningen, Stichting Designprijs Rotterdam and Premsela helped these voters to make their choices in as many ways as possible. On Sunday 11 December and Sunday 15 January, two public discussions with scouts and nominated designers took place at the museum. With Rotterdam Design Prize creative director Joanna van der Zanden and Premsela programme manager Tim Vermeulen, the scouts engaged in a fascinating debate about what contemporary design should be about. Is design more about context again than it was a few years ago? And does the nomination of a baker as a finalist for the Rotterdam Design Prize mean anyone can be a designer? In short, the 2011 Rotterdam Design Prize caused a stir.
To ensure voters would make a sound, well-considered decision on who should win the Premsela Public Prize, Premsela also entered into a partnership with the AVRO broadcasting company. The AVRO series Kunstuur broadcast five special episodes on the Rotterdam Design Prize nominees and their scouts every Saturday from 7 January through 4 February. Finally, three public discussions on the Rotterdam Design Prize took place at the latest edition of the design fair Object Rotterdam, with designers and critics including Joost Alferink, Bas van Beek and Max Bruinsma sharing their opinions on the nominees.
On Sunday 12 February, Premsela’s chairman of the board Johan Kleyn announced that the Vlaamsch Broodhuys had won the 2011 Premsela Public Prize.
<< Talkshow of Sunday 11 December